Monday, January 27, 2020

Child Care Principles in Social Work

Child Care Principles in Social Work Professional child care in the field of social work, have come under intense scrutiny recently. Much of this scrutiny, concerns the way in which partnership and interagency work contributes to best practice in the assessment of children, young people and families. This paper seeks to explore the principles of collaborative work and highlight why it is necessary that inter-agency work is successful and efficient in the field of social work. In doing so, will provide examples and discuss current guidelines for partnership work and strategies of new assessment practices to ensure its effectiveness. The essay will also address common problems of interagency and partnership work and identify policies to guard against these potential issues. The Department of Health (1998) in encouraging the use of partnership, stressed that â€Å"joined up services† should be the hallmark of good service delivery. The Audit Commission (1998) declares that for services to be efficient and effective, there must be â€Å"mandatory partnership working†. At a basic level, inter-agency and partnership are formal institutional terms attributed to the practice of and need for different agencies and sectors to â€Å"work together†. According to Whittington (2003), â€Å"partnership is a state of relationship at organizational, group, professional or inter-personal level, to be achieved, maintained and reviewed†, while â€Å"collaboration is an active process of partnership in action.† It is within the umbrella term of partnership, that terms such as ‘inter-agency’ and ‘multi-agency’ arise to pin down the policies and concretise the practice of ‘joined-up’ work between agen cies. The principles of collaborative working stipulate that there should be seamless interaction between agencies to facilitate best practice and ultimately improving care services. In a research of 30 multiagency organizations in health and education and over 140 staff, Atkinson et al (2002) found the following necessary principles for inter-agency work: Common aims and objectives Organizational commitment to the aims and objectives Thorough understanding of the various roles and responsibilities of other involved professionals and agencies Solid leadership Ensuring task delegation and referrals are to the correct personnel Access to resources In addition, Whittington and Bell (2001) established that the ability to work together effectively require many skills which are essential for social workers, such as: the ability to challenge discrimination by other agencies and professions, the ability to conduct multi-disciplinary meetings, the ability to respect and manage issues of confidentiality, and being able to handle conflicts and manage systems and human resource that will need to adapt to change. There are many policy directives which mandate partnership work within services relating to child care and assessment, and one of these is the 2003 government green paper, Every Child Matters policy document which stipulates the development of Children’s Trusts, to ensure that agencies work effectively together to safeguard and promote the welfare of children. Children’s Trusts emerged after the death of eight year-old Victoria Climbià © who even after repeated visits to hospitals and visits by social workers, her abuse was not identified and she subsequently died. The Laming Report of 2003, an inquiry into Victoria’s death concluded that the young girl’s death could have been avoided if individual social workers, police officers, doctors and nurses who came into contact with the girl, had effectively responded to Victorias needs. He emphatically declared that Victoria’s death represented a â€Å"gross failure of the system†, wherein, not on e of the agencies or individuals â€Å"had the presence of mind to follow what are relatively straightforward procedures on how to respond to a child about whom there is concern of deliberate harm†. The Children’s Act of 2004 in Section 10, mandated the â€Å"duty to co-operate† on agencies involved in child care protection and assessment. On November 18, 2008, the Children’s Trust outlined in a release which identified the partners with a duty to co-operate as: district councils, the police, the probation board, the youth offending team, the Strategic Health Authority and Primary Care Trusts, Connexions partnerships, and the Learning and Skills Council. Moreover, in 2004, the government rolled out the National Service Framework for Children and Young People (NSF), a ten year strategy document which aims to improve the support and services that young people, children, parents and carers receive. It stipulates ten different standards which will largely depend on efficient partnership and inter-agency work to be successful. To assist in the efficient assessment of children and young people across services, the Common Assessment Framework (CAF) ensures that frontline delivery of integrated services to children and young people are streamlined for maximum efficiency. It is a standardised assessment methodology across service sectors, which aims to ensure that any inadequacies in service delivery to children are picked up quickly. The CAF looks into the child’s social and health environment to assess the role of the parents or carers, as well as the child’s own strengths and weaknesses, in order to make a reasoned and informed judgment about the child’s present and future well-being. This CAF method of assessment provides much more room and space for preventative action. The Working Together to Safeguard Children (2006) is another policy guideline for frontline managers and social workers to improve inter-agency work in order to safeguard the welfare of children. It asserts that all persons with responsibility for children must display full commitment and that there should be clear lines of accountability. The job of safeguarding children and young people, falls under the authority of the Local Authority (LA) whose main objective is to ensure that young people are protected from harm, They ensure this by vigourously pursuing exacting partnership standards â€Å"with other public organisations, the voluntary sector, children and young people, parents and carers, and the wider community† (Working Together to Safeguard Children: 2006). A tripartite system which incorporating the police, the Local Authority and other agencies help to improve the quality of service and ensure the seamless interaction between agencies in safeguarding children. Socia l Workers who are directly involved in the assessment of children and young people, must be knowledgeable to these inter-agency links and all up to date protocols of inter-agency work to ensure best practice. Behan (2005) at the National Conference for Integrated Children’s Framework, stated that â€Å"services must improve outcomes for children, and organise themselves round the child rather than expect the child to move from one service to another. To be successful services have to work in partnership.† As was demonstrated in the Victoria Climbià © case, and more recently the case of â€Å"Baby P†, who died after being tortured by his mothers and two others and whose suffering was missed by the many individuals and agencies who came into contact with him, inter-agency does not always work, despite many policy guidelines and duty of care responsibilities. This essay will now examine some of the challenges to effective collaborative working. One of the most prominent challenges to effective and efficient inter-agency and partnership work to safeguard children from harm, is the existence of power struggles between various agencies. As stated earlier, Atkinson et al (2002) asserted that a commitment to the ideal and practice of partnership must be bought into by all agencies to avoid power struggles. There are many instances, whereby social workers sometimes outline that their child care reports are not heeded by health care professionals who come into contact with children deemed at risk. Leiba and Weinstein (2003) argues that while many social workers have to work closely with nurses and doctors in the UK to safeguard children, there were significant ideological and cultural differences with how they approached their work. Mathers and Gask (1995) suggests that GP’s become frustrated with the long assessment process that social workers require for best practice. Leiba and Weinstein (2003) lament that such differences can cause power struggles between health professionals who may thin that â€Å"medical-know-how† should trump seemingly long-winded assessment models. They further state that power struggles can be exacerbated by the nature of professional education which normalise professionals into different, values, jargon and culture and the â€Å"fear of dilution and associated professional protectionism† ( Leiba and Weinstein: 2003). The language of health has been said to be very alienating and does not usually give space to social work theories and assessments (Peck and Norman: 1999). Leiba (2003) maintains that even though the Health Act of 1983 and the National Service Framework stipulates greater co-operation between health and social care services, in practice this has been very hard to achieve. He cites the example of requirements for a single assessment strategy across services, but highlights how each agency continue s to compile its own data. because accommodate the Douek (2003) further argues that parents and carers can become very frustrated when the collaboration process is not a seamless one and a lack of co-operation from a parent or carer can be extremely detrimental to the child assessment process. Conclusively, it can be stated that the cases of Victoria Climbià © and more recently â€Å"Baby P†, demonstrate that in order to safeguard and protect children and young people from harm, it is absolutely essential that inter-agency and partnership guidelines are executed. The many policy directives such as the NSF, the CAF, and the 2006 Working to Safeguard Children document should be zealously advocated across agencies and total organizational commitment to the principles around partnership should be elucidated from top to bottom in institutional structures, in order to eliminate power struggles. Social workers, with responsibility for child assessment, should vehemently pursue best practice by following Whittington’s (2003) earlier advice, and report negligence and discriminatory practices which could lead to the harm of children. Such practices ultimately benefit the children and young people and their families, when total commitment to partnership is shown and in ter-agency policies do work. References Atkinson, M., Wilkin, A., Stott, A., Doherty, P. and Kinder, K. (2002) Multi-Agency Working: A Detailed Study. LGA Research Report 26. Slough, Berkshire: National Foundation for Educational Research. Behan, D. (2005) Inspecting Children’s Services in Partnership. Paper presented at the National Conference for Integrated Framework. Accessed on December 7, 2008 at: http://www.csci.org.uk/Docs/inspecting_in_partnership.doc. Children’s Workforce Development Council. (2006) Common Assessment Framework. http://www.everychildmatters.gov.uk/resources-and-practice/IG00063/ Department of Health. (1999) The Challenge of Partnership in Child Protection: Practice Guide. Department of Health. (Spetember 2004) National Service Framework for Children, Young People and Maternity Services. The Stationery Office. Accessed on December 7, 2008 at: www.dh.gov.uk/PolicyAndGuidance/HealthAndSocialCareTopics/ ChildrenServices/ChildrenServicesInformation/fs/en Department for Education and Skills (2006) Working Together to Safeguard Children. Accessed on December 7, 2008 at: http://www.everychildmatters.gov.uk/_files/AE53C8F9D7AEB1B23E403514A6C1B17D.pdf. Douek, S. (2003) Collaboration or Confusion: The Carers’ Perspective. In, Jenny Weinstein, Colin Whittington, Tony Leiba, Collaboration in Social Work Practice. London: Jessica Kingsley. Laming WH. (2003) The Victoria Climbià © Report. London: Stationery Office. Accessed on December 7, 2008 at: www.victoria-climbie-inquiry.org.uk/finreport/finreport.htm. Leiba, T. and Weinstein, J. (2003) Who are the Participants in the Collaborative Process and What Makes Collaboration Succeed or Fail? In, Jenny Weinstein, Colin Whittington, Tony Leiba, Collaboration in Social Work Practice. London: Jessica Kingsley. Mathers, N.J. and Gask, L. (1995) Surviving the â€Å"Heartsink† Experience. Journal of Family Practice, Vol. 2 (17), pp. 6-183. Peck, E. and Norman, L.J. (1999) Working Together in Adult Community Mental Health Services: Exploring Inter-professional Role Relations. Journal of Mental Health, Vol. 8 (3), pp. 231-242. Whittington, C. (2003) Collaboration and Partnership in Context. In, Jenny Weinstein, Colin Whittington, Tony Leiba, Collaboration in Social Work Practice. London: Jessica Kingsley. Whittington, C. and Bell, L. (2001) Learning for Interprofessional and Inter-agency Practice in the New Social Work Curriculum: Evidence from an Earlier Research Study. Journal of Interprofessional Care, Vol 15 (2), pp. 153-169.

Sunday, January 19, 2020

Marc Antony Speech Essay

Antony’s skillful ways To be a good public speaker, a person needs a very specific set of skills to deliver a powerful speech. In the play, The Tragedy of Julius Caesar, by William Shakespeare, a group of men conspire to assassinate Julius Caesar. Throughout the play, they succeed in killing Caesar by stabbing him multiple times. The conspirators have to convince the people of Rome that Caesar is a bad man and he had to be killed for the sake of Rome. Another man by the name of Marc Antony, who was a loyal friend of Caesar, comes and turns the tide over to his favor. He does this by delivering a powerful speech to the people of Rome at Caesar’s funeral. Marc Antony is a skilled orator because he excels at using rhetorical devices such as:ethos, pathos, and logos. One of the many ways that Mark Antony is an excellent speaker is how he uses the rhetorical device ethos. He persuades the crowd by giving them compliments such as, â€Å"Friends, Romans, countrymen, lend me your ears. † This shows that Mark Antony is getting into the crowd’s heart with his status as a trustworthy man. Furthermore, Antony is familiar with the crowd, and he knows how to get into their heads. He also persuades them using an ethical argument by saying, â€Å"Come I to speak in Caesar’s funeral. He was my friend, faithful and just to me. † Mark Antony is telling the plebeians that he was close to Caesar and that he knew him very well – that they should believe his word. Mark Antony’s speech was success at persuading the crowd because he used his own characteristics to his advantage (III, ii, 73-86). Mark Antony was also able to announce an admirable speech because he exposed his apathy towards Caesar using the rhetorical device pathos. He touched the plebeians hearts by saying, â€Å"O judgment, thou art fled to brutish beasts, And men have lost their reason! Bear with me; My heart is in the coffin there with Caesar, And I must pause till it come back to me. † At this point in his speech, Antony is showing his anger towards the conspirators making the crowd filled with rage. He also shows his sorrow by pausing in the middle of his speech,showing the crowd that he is mournful towards his noble friend Caesar. He also moved the crowd by speaking about Caesar, â€Å" When that the poor have cried, Caesar hath wept. † By stating this he is letting the Romans know that Caesar understood their pain and compassion. Anthony’s remarkable speech was successful because of the way he delivered his emotions (III, ii,92-108). Using logic, Antony was able to affect the crowd over to his side. For example, in his speech , he tells the Romans, â€Å" You all did see that on the Lupercal I thrice presented him a kingly crown, which he did thrice refuse. Was this ambition? † By using his debate skills, he is maneuvering the audience into believing that Caesar was not ambitious by stating that he did not want to take the crown every time he presented it to him. Another way to prove that Antony’s arguments were reasonable was when he questions the crowd, â€Å"You all did love him once, not without cause;What cause withholds you then to mourn for him ? † This reminds the crowd of how their lives were before Caesar was killed, making them realize how the conspirators manipulated them. Antony was able to successfully persuade the crowd by using the rhetorical device logos. Anthony’s speech was magnificent because it contained rhetorical devices. By using ethos he was able to make the crowd consider him truthful. He also conveyed the crowd to rebel and feel sympathy by using pathos. Finally, he was able to completely turn the crowd over by reasoning with them. In the end, Mark Antony was able to convince a large group of people because he contained debate skills like no other.

Saturday, January 11, 2020

Thorn Queen Chapter Fourteen

â€Å"You!† Even with her hands bound, Jasmine didn't hesitate to attack me. She came tearing across the room, face filled with fury. I'm not sure if her intent was to kick me or simply throw herself at me, but she never even got close. My guards were on her in a flash, hauling her back. Magic started to flare around her, but one of the guards countered it with some weak nullifying magic. Her iron cuffs made magic hard to use, but the human in her gave her greater resistance. I turned on all of them incredulously. â€Å"That's not the missing girl. That's my sister! How could you not know that? She was Aeson's mistress!† It was Rurik who answered. â€Å"A lot of the guard has changed since Aeson's time. Many here came as a gift from King Dorian.† It was true. Dorian had warned that even though I'd won the Thorn Land fair and square, many of those who had served Aeson would have a hard time shaking that loyalty. Rurik had consequently sifted through the servants and guards, getting rid of those he didn't think could be trusted. â€Å"Still,† I said. â€Å"Someone should have known. Where the hell is Shaya?† â€Å"She is away, tending to administrative errands,† said the guard who'd been so excited initially. Now he seemed deeply embarrassed and upset. Jasmine, meanwhile, hadn't ceased in her struggles to break free of the guards. Without her magic, she wasn't much of a threat and seemed to realize using it was futile right now. She stood average height for a girl her age, but her build was slim, and she always seemed a little too skinny. Maybe that just ran in our family. Her eyes were large and blue-gray, reminiscent of storm clouds. â€Å"You can't hold me here, Eugenie!† she screamed. â€Å"I'm going to break free and kill you. Then I will be the one to bear our father's heir!† â€Å"Jesus Christ,† I muttered. â€Å"The song remains the same.† To be honest, I was actually kind of surprised Jasmine wasn't already pregnant and took it as a positive sign that she was still referring to it as a future event. The prophecy that loomed over both of us said that Storm King's daughter's son would be the one to lead the battle to conquer humanity. It hadn't specified which daughter, and apparently, Jasmine was still hell-bent on beating me to it. â€Å"It's going to happen,† Jasmine continued. â€Å"You can't stop it.† â€Å"Are you out of your mind?† I demanded. â€Å"You're fifteen! You have no business even talking about getting pregnant, let alone conquering the human world. You were raised there, for God's sake. Do you know how much Wil misses you?† â€Å"I hate them,† she spat. With the angry look in her eyes, I expected to hear thunder rumbling somewhere. â€Å"I hate them all. Even him. I never belonged there. This is my world.† â€Å"Not if I pack you up and send you to Catholic boarding school somewhere,† I mused, rather entertained by the idea. â€Å"They'd never be able to hold me.† â€Å"I was joking. Geez, doesn't sarcasm run in the family?† â€Å"You'll never be able to hold me either. Your men got lucky, and you know it. I've been dodging them for weeks, each time they thought they had me.† I rolled my eyes at her smug attitude, secretly wondering what the hell I was going to do with her now. I'd spent all this time hunting her and had almost gotten used to the idea that she was gone for good. Now that we had her, I was at a bit of a loss. Never would I have guessed that my guards would inadvertently stumble across her while looking for Moria. In the midst of my puzzling, Jasmine's words suddenly replayed through my mind. â€Å"My guys have never found you before,† I said. â€Å"Believe me, we've been looking.† Jasmine stared at me like I was crazy, which was something, considering that she was the one who needed to be on medication. â€Å"They almost got me last week. Maybe they were just too embarrassed about how I nearly drowned them with a tidal wave to tell you.† I shot a questioning look to Rurik, who shook his head. I turned back to her. â€Å"Those weren't my guys.† A strange thought suddenly occurred to me. â€Å"Were they human?† â€Å"No, of course not.† â€Å"Are you sure?† Jasmine gave me a narrow-eyed look. â€Å"I know the difference between humans and shining ones. You're the one who's in denial, trying to act like you're all-human.† I doubted she would say that if she had any idea what I'd been contending with here lately. Her obnoxious adolescent attitude aside, I was thinking again about what she'd said. She'd spoken of nearly being caught†¦by whom? I thought back to my meeting with Moria and her babbling about the Red Snake Man. I'd made a huge leap about Art being responsible for kidnapping her and the others. Again, I slowed down my racing mind to think of other options. It was possible that Moria's red snake was something entirely different. Or, maybe she'd just run into him here. Like all shamans, he probably crossed over every now and then. Maybe she'd seen the tattoo then. Or, perhaps most likely, was my earlier notion that Art had simply banished her back. All of that seemed more plausible. Yet was it enough to cause Moria such terror? That was the repeated question with no answer. And now here was Jasmine, also talking about abduction. It seemed too much of a coincidence that that would happen while other young girls were disappearing. â€Å"Were they brigands?† I asked Jasmine. â€Å"Like†¦sort of rough and dirty types?† â€Å"They were guards or some other kind of fighter,† she said. â€Å"Stop trying to act like you had nothing to do with it. I know the difference between a bunch of gross beggars and trained soldiers.† â€Å"Yeah, yeah, you're a freaking genius,† I muttered. â€Å"That's not hard, compared to you.† â€Å"Oh, look at that. Sarcasm is in the genes.† When I was younger, I'd hated being an only child and had longed for siblings. I'd never in my wildest dreams imagined this was what I'd end up with. â€Å"What did these guys look like? Were they in uniform?† My guards' uniforms were mismatched. They all had leather armor, but Dorian's recruits wore the green of his army while mine had blue left over from Aeson. Some just wore whatever color tunics they wanted. â€Å"I'm not telling you anything else,† she said. â€Å"Now let me go!† There was almost a whine to her command, making her seem very much her age and less like someone literally set on world domination. Of course, there was no way I was letting her out of this place, not when she was clearly willing to spread her legs for anyone who might help fulfill our deranged father's grand plans. Then, staring at her young face, a new thought occurred to me. I was always so concerned about her wanting to get pregnant that I never paid much attention to the idea of her facing the same risks I did. My queenly status had given me some reprieve, but there were still plenty of Otherworldly guys not above raping me. Jasmine had to be facing the same thing, the target of anyone who wanted to be the father of Storm King's heir. These soldiers she was talking about might have had no connection at all to Moria's abductors-if she had been abducted. Fuck. This was all hurting my brain. I needed to talk to Roland and Art before jumping to any more conclusions. And in the meantime, this was all good reason to keep Jasmine under lock and key. â€Å"Sorry,† I told her. â€Å"You aren't going anywhere. You'll be lucky if I don't break out the Depo-Provera and fill your cell full of abstinence propaganda.† â€Å"Cell? You are not locking me in any cell.† Her lips were puffed into a pout. Again, she seemed so much like any ordinary surly teen that I nearly laughed. She looked more like a girl who'd been grounded from texting than one who aspired to be an all-powerful fairy queen. When I didn't respond, the impact seemed to truly hit her. â€Å"You can't†¦you can't do that! Do you know who I am? I'm a princess. I'm Storm King's daughter! My son is going to rule the worlds.† I shook my head. â€Å"No, you're a self-absorbed brat in serious need of discipline and counseling.† â€Å"You can't do that!† â€Å"I can†¦or did you forget who I am? I'm the big sister who rules a kingdom and isn't going to let you jump all over this prophecy.† â€Å"You can't lock me up forever,† she warned. â€Å"She's right,† a voice behind me said. I turned and saw Ysabel hovering near the doorway. She didn't look terrified of me anymore, but she no longer bore that cocky arrogance. She looked cool and aloof. â€Å"You can't lock her up forever,† continued Ysabel. â€Å"You should kill her.† â€Å"What?† Both Jasmine and I spoke at the same time. Ysabel seemed perfectly blase about it all. â€Å"She's your greatest rival to bearing Storm King's grandson. So long as she lives, she always will be an obstacle. The only way you'll be free and retain your power is if she's gone.† I started to protest that I didn't want to beat Jasmine to the prophecy. Then, I realized that part didn't matter. It was Jasmine's own desire for getting pregnant that was the problem, and Ysabel was right to a certain extent. As long as Jasmine was around, I wouldn't have any peace. I slowly shook my head. â€Å"I'm not killing my own sister. But I am double-binding her. Somebody get another set of iron cuffs.† I saw a few guards flinch. Even with as little iron as the cuffs had, that was still more than most gentry could comfortably handle. Doubling it would stunt her magic even more, but that human blood was still going to give us trouble. â€Å"I want her cell guarded at all times,† I told Rurik. â€Å"With more than you usually would post. And make sure you've got guards that can actually use magic.† Someone had returned with the second set of cuffs by then, causing Jasmine to start up a new round of shrieks and protests. Rurik gave me a nod and then said in a low voice, â€Å"If I could speak to your majesty in private?† I arched an eyebrow. Rurik always obeyed me but rarely bothered with formalities or respect, which didn't bother me. In public, though, he always used my titles, and I wondered what was on his mind. We stepped out of the room, past a disapproving Ysabel, and came to a halt a little ways down the hall. â€Å"Keeping the girl locked and under guard might not be the best idea,† he said. I groaned. â€Å"Don't tell me you think I should kill her too.† He shrugged. â€Å"Dorian would tell you to. But if you insist on keeping her here, then get that demon of yours to guard her.† For a moment, I thought of the fire demons. Then, I realized he was using a more generalized term. â€Å"You mean Volusian?† â€Å"I'm not saying they'd do it†¦.† Rurik hesitated. â€Å"But I'm not saying they wouldn't either. A lot of those guards might be tempted by the thought of fathering the heir, and if she offered†¦Ã¢â‚¬  â€Å"Good God. She's fifteen.† â€Å"Old enough. It didn't stop Aeson, and if she convinced one of the guards, her age wouldn't matter. I'm guessing your, uh, friend wouldn't be so easily swayed.† Volusian swayed by sex? Hardly. Particularly if he was under my commands. â€Å"Fine. I'll summon him.† Volusian would also stop any magic she could muster. â€Å"You might also consider finding a potion master to create a tincture of nightshade.† â€Å"A what?† â€Å"It's a drink that will inhibit her from using her magic.† â€Å"Isn't nightshade poisonous?† â€Å"Not to shining ones. Not if mixed with the right ingredients. With her human blood, it will, ah, leave her a little†¦disoriented. But it won't kill her.† â€Å"I'm not going to keep her in a drugged stupor.† I started to return to the room and then paused to give Rurik a canny look. â€Å"Why warn me? I remember a time when you wanted to father the heir. Why not take your own shot?† â€Å"With her?† Rurik snorted. â€Å"I still wouldn't hesitate to beget Storm King's grandson-but she's not the one. The heir's mother should be a warrior, and unfortunately, that only leaves you.† â€Å"You're never getting near my bed, Rurik.† â€Å"Yes, I've deduced as much. But I would still support Storm King's grandson and would be nearly as happy for my lord the Oak King to father him.† â€Å"Dorian? That's the only other alternative as far as you're concerned?† Rurik's expression seemed to wonder that there could be any question. â€Å"Who else?† I shook my head and left him, off to order the imprisonment of my sister. Before setting Volusian on permanent guard duty, I had one brief task for him. He wasn't very happy about it, not that that came as any real surprise. â€Å"My mistress, as usual, is intent on furthering my eternal torment.† â€Å"I don't really see how watching a teenage girl is that bad-for you, anyway. It's going to be a lot harder on her.† â€Å"I am a being of considerable power. I cannot die. If you insist on enslaving me, you should use my abilities to bring nations to their knees.† Volusian's red eyes narrowed ever so slightly. â€Å"Instead, my mistress dispatches me to supervise children and deliver love notes.† â€Å"It's not a love note! Just ask him, okay?† Volusian blinked once and then vanished. While he couldn't teleport, exactly, he could travel much faster than human or gentry. After Jasmine's capture and Moria implicating Art, I wanted nothing more than to sit down with Kiyo. I needed to talk this out. I wasn't used to this sort of turmoil and indecision in my life. I longed for the days when my job had simply been to go out, find the monster, and get rid of it. It had been a lot easier than this sort of deliberation. Kiyo, to my knowledge, was with Maiwenn, and I'd dispatched Volusian to see if Kiyo would come to me later. It was the closest I could get to making a phone call in the Otherworld-but still far from it, seeing that it took Volusian about twenty minutes to get back to me. â€Å"You see?† I said when he appeared in my bedroom. â€Å"That wasn't so bad.† â€Å"The kitsune says he will come to you in two hours,† Volusian said in his flat voice, not deigning to acknowledge my comment. Two hours. Well, it was better than nothing. I sighed. â€Å"Okay. Thanks.† Volusian simply stared. My gratitude meant nothing to him. â€Å"Alright. Go watch Jasmine then. Don't let her escape, and for God's sake, don't let her get pregnant.† â€Å"For how long?† â€Å"Until I say so,† I snapped. The malice radiated off Volusian, but my mastery of him would not let him disobey. Demeaning task or not, he had no choice. He vanished. Once alone, I lay back on my bed, hoping two hours would go by quickly. Like everything else among gentry royalty, the bed I'd inherited was plush and luxurious, with a thick down mattress. The covers were heavy brocade and almost never needed in this weather-but they felt great to lie against. It wasn't quite sunset outside, but the light was fading, casting long shadows onto the room's heavy stone walls. I'd need to light torches soon. A knock at the door forced me upright. â€Å"Yeah?† It was Nia. She gave a polite curtsey. â€Å"Your majesty, you have a guest.† For a glorious moment, I thought it was Kiyo. Then: no. It was too soon. And Nia wouldn't have announced him. Everyone around here knew enough to let him in by now. â€Å"Who?† â€Å"Prince Leith of the Rowan Land.† â€Å"Leith?† I said, certain I'd misheard. â€Å"I just saw him, like, six hours ago.† Nia shook her head helplessly. â€Å"He's here, that's all I know.† I swung my legs over the bed's edge and stood up, slipping my socked feet into short leather boots. Leith? What was he doing here? A flash of panic went through me. Had something gone wrong in Westoria? If so, wouldn't my own people have told me? They'd taken him to my parlor, where he sat on the edge of one of the satin-lined chairs. He sprang up at my approach, hurrying over to catch my hands in his. He leaned down and kissed them. â€Å"Your majesty. Thank you for seeing me so unexpectedly. I'm sure I'm interrupting all sorts of important things.† â€Å"Not so much,† I said, withdrawing my hands. â€Å"And you should really just call me Eugenie now. What's up? Is there a problem?† Around here, who knew what could go wrong? Famine, flood, locusts†¦ â€Å"A problem with-oh, no. Everything in Westoria is great. We made amazing progress today.† I relaxed. â€Å"Good. I was worried.† Leith shook his head, eager to reassure me. â€Å"No, no problems there. I just†¦well, I know this is strange, but I just had to come see you. That is, I had to ask you something. I feel like an idiot, though.† I frowned. â€Å"You can ask me anything. What's going on? Are you okay?† â€Å"Oh, yes.† His embarrassment grew. â€Å"But after today†¦I just had to hear something from you.† â€Å"Okay, ask.† â€Å"Are you involved with the Oak King?† â€Å"Involved with†¦what, you mean romantically? With Dorian? No!† Leith's face shone like the sun. â€Å"You mean it? When I saw you together today. The way he spoke†¦and the way you two interacted†¦well, I thought for sure the rumors were true.† â€Å"What rumors?† I asked warily. â€Å"That you were still lovers.† â€Å"Where are you hearing these rumors?† â€Å"Pretty much everywhere.† â€Å"Well, the answer is no. Absolutely not.† â€Å"Really?† â€Å"Really.† Leith exhaled with palpable relief. He reached for my hand, and I stepped back, putting space between us. The rapture on his face made me uneasy. â€Å"Then there's still a chance.† â€Å"A chance for what?† I asked. â€Å"You and me.† â€Å"You and-oh, Leith, no.† It was just like everyone had said. â€Å"I like you-you're really great-but there isn't going to be anything happening with you and me.† â€Å"But†¦Ã¢â‚¬  He moved forward again, and again, I moved away. â€Å"But you keep wanting to see me and have asked me to be a part of your kingdom. I just assumed†¦Ã¢â‚¬  â€Å"No, no†¦Leith, I'm involved with someone already†¦you know, Kiyo? The kitsune? We're together.† He frowned and was still too close to my personal space. â€Å"I didn't think it was a serious romance. I thought he was just a†¦Ã¢â‚¬  â€Å"Fling?† I suggested. â€Å"Yes. I mean, someone like you couldn't take him as a true consort.† I sighed. â€Å"Why does everyone say that? I love Kiyo. We're together. We're going to be together for a very long time.† Leith's earlier joy was rapidly giving way to distress. â€Å"But†¦I mean, with my background and the way we get along, we're a perfect match. Admit it: you are usually happy to see me.† â€Å"Of course I am. But that's because I want to be your friend, not encourage you romantically. I like you-like hanging out with you. But that's it. I'm sorry. I'm sorry if I led you on.† â€Å"It has to be more than friendship. I know it is for me.† He sighed. â€Å"I've never been able to talk to someone so easily. It feels natural.† â€Å"That's because you guys always make everything so†¦exaggerated. There are probably a dozen girls you could sit down with and have great conversations with if you just got rid of the formality.† â€Å"No.† The grief on his face was killing me. â€Å"It's something about you. I just can't help it. I'm falling more and more in love with you every day.† â€Å"You barely know me! You can't love me.† â€Å"I do,† he said in a low voice, and some of that glowing passion returned. â€Å"From the moment I saw you. Mother had said you'd be a suitable match politically, but even if that weren't true, I'd still love you. I've never met anyone like you, Eugenie. So brave and beautiful†¦I'd want to be with you even if we weren't ruling a kingdom together.† â€Å"Leith,† I said, trying hard to make my voice stern. God-dammit. Why couldn't he have been an annoying jerk like most of my other would-be suitors? Why did he have to be a nice guy? With great effort, I tried to let him down easy instead of in my usual harsh way. â€Å"I meant it: I like you. But that's it. I value your help and your friendship, but I'm not leaving Kiyo.† â€Å"But I love you.† It was weak and plaintive. I shook my head. â€Å"I'm sorry.† His face fell, and he turned away, wrapped in despair. He started to walk toward the door and then abruptly turned, eyes alight once more. â€Å"If things end between you and the kitsune†¦then I'd be next in line, right?† â€Å"Next in line? Er, well†¦Ã¢â‚¬  Why couldn't I just lie and say yes? Or why not use a â€Å"I don't want to ruin our friendship† kind of crap line? â€Å"I don't think so, Leith. I just don't think I could ever feel that way about you.† Leith stared at me wide-eyed for several moments, and then at last, his features tightened. â€Å"I see. I'm sorry to have taken your time, your majesty. Your workers in Westoria understand my task and should no longer require my help.† He gave a small, polite bow and then hurried out the door. â€Å"Leith†¦Ã¢â‚¬  I took a few steps forward, my stomach sinking. I felt horrible. I knew he'd had a crush on me, but I hadn't thought it was much more than the usual Otherworldly attractions I experienced. His face at the end there had broken my heart. I hadn't wanted to hurt him, particularly after all he'd done for me. Dejected, I returned to my bedroom and ordered wine sent up. It arrived in a jewel-encrusted pitcher, complete with a heavy golden goblet. Had to love gentry room service. I declined any requests to see anyone until Kiyo arrived. I sat down on the floor, leaning against the bed and wondering how much of the wine I could get through before he arrived. To my surprise, all of it. I had no clock there but was pretty sure more than two hours had passed. I'd drunk goblet after goblet, thinking about Jasmine, Leith, and Art-and finding no resolution for any of them. I was staring at the bottom of the empty pitcher, pondering the time, when I heard a soft knock at my door. Finally! I stood up and felt the world sway around me. I gripped the bed for support. â€Å"Kiyo?† But it wasn't him. It was Shaya. Like Rurik, she'd dropped a lot of formalities and didn't bother with a curtsey. Her face was troubled, and I saw her clever eyes assess me and my drunkenness in a matter of seconds. â€Å"I'm sorry to bother you†¦but a messenger just arrived from the Willow Land.† The anger I'd been kindling against Kiyo's tardiness ran cold. â€Å"Oh my God. Is he okay?† Shaya hesitated and then gave a swift nod. â€Å"As far as I know, he's fine. It's Queen Maiwenn everyone's concerned about†¦she's gone into labor.†

Thursday, January 2, 2020

World War I And The Great War - 1249 Words

Whenever you come across World War I, don’t you ever deeply think about how it all started? Who would have known that just 2 pulls of a trigger could have triggered a demoralizing World War? World War I, also known as â€Å"The Great War,† was a war that primarily took place in Europe. It officially started on the 28th of July in 1914 and it unexpectedly lasted until the 11th of November in 1918 (about 4 years). The most predominant countries that fought in this war include Great Britain, France, Russia, and Germany. This war left many people in shock as it surprisingly ended up killing more than over 9 million combatants and just over 7 million civilians (World War I). WWI is known to being one of the most fatal wars in the history of the†¦show more content†¦He was given the rank of lieutenant at the age of 14, captain at 22, colonel at 27, and major general at 31. When Crown prince Rudolf (Franz Ferdinand’s cousin) committed suicide in his hunting l odge in Mayerling, Karl Ludwig (Franz Ferdinand’s father) was next in line for the place of the Austro-Hungarian throne, but he later died of typhoid fever in 1896. In 1896, Franz Ferdinand was the man entitled to inherit the Austro-Hungarian throne. Being an Arch-Duke meant his position was just lower than a kings’. (Archduke Franz Ferdinand of Austria) So how did Austro-Hungarian Arch-Duke die? Back in the day, in the southern part of Austro-Hungary, was a region called â€Å"Bosnia†. What differentiated Bosnia from the other regions of Austro Hungary was the fact that the majority of the Bosnians (people of Bosnia) wanted Bosnia to be its own state or country, as they didn’t want to be under the same system of laws as Austro-Hungary. When Franz Ferdinand announced his trip to Sarajevo (the biggest and capital city of Bosnia), Bosnian nationalists (the people that truly believed that Bosnia should be its own country) decided to take advantage of this opportunity and strike against the Austrian empire. With the assistance of Serbia, a team of assassins were formed to kill Franz Ferdinand. The group consisted of 7 assassins, and was coordinated by Danilo Ilić, who was a Bosnian Serb and a member

Wednesday, December 25, 2019

The Global Cancer Burden Of Cancer - 1946 Words

Cancer is the leading cause of death in economically developed countries and the second leading cause of death in developing countries. (Organization, 2004) The burden of cancer is increasing in economically developing countries as a result of population aging and growth as well as, increasingly, an adoption of cancer-associated lifestyle choices including smoking, physical inactivity, and â€Å"westernized† diets. In this article, we provide an overview of the global cancer burden, including the estimated number of new cancer cases and deaths in 2008 and the incidence and mortality rates by region for selected cancer sites. These statistics are based on GLOBOCAN 2008, the standard set of worldwide estimates of cancer incidence and mortality produced by the International Agency for Research on Cancer (IARC) for 2008. We comment on the recent incidence and mortality patterns observed for a number of common cancer forms, alongside established preventive measures that can reduce the worldwide cancer burden. (Jemal, et al., 2011) Incidence data (the number of newly diagnosed cases each year) are derived from population-based cancer registries, which may cover entire national populations but more often cover smaller, subnational areas, and, particularly in developing countries, only urban environments, such as major cities. Although the quality of information from most of the developing countries might be considered, in relative terms, of limited quality, it oftenShow MoreRelatedGlobal Burden Of Disease : Cervical Cancer1011 Words   |  5 PagesSleiman Dr. Baker and Dr. Story International Health 3 November 2016 Global Burden of Disease – Cervical Cancer On a global scale, cancer is now responsible for double the amount of annual deaths than malaria, tuberculosis, and AIDS combined, according to the Center for Disease Control (CDC, 2016). With cancer rates now increasing rapidly in developing countries, the World Health Organization has predicted that the amount of cancer deaths worldwide will increase by 80% by 2030 (WHO, 2012). Most ofRead MorePrevention Of Cancer And Early Detection1293 Words   |  6 PagesOctober is Breast Cancer Awareness month and it is just timely that I would like to delve into one most of the debilitating chronic diseases worldwide. Cancer affects millions of people in all ages, various races, and all walks of life. all forms of media, prevention of cancer and early detection has been propped up to increase public awareness and improve the quality of life of those people suffering from this serious condition. The aforementioned topic has caught my eye especially recentlyRead MoreThe Case Study Of Colon And Rectal Cancer772 Words   |  4 Pagesand rectum cancer is ranked third for cancer incidence and fourth for cancer death globally in 2013. Further colon and rectum cancer ranked second for incidence and mortality for developed countries and ranked fourth for both incidence and mortality for developing countries. The Global burden of cancer study showed that colon and rectal cancer was the fourth leading cause for cancer related years life lost between 1990 and 2013. The number of people diagnosed with colon and rectal cancer doubled fromRead MoreThe Issue Of Breast Cancer830 Words   |  4 Pagesbreast cancer affecting many individuals is a growing one. At the present time period it is now found that one in every eight women will be told they have breast cancer (â€Å"National Breast Cancer Foundation†, 2012). Therefore there is a significant amount of research going into this area. In addition, to the large amount of women and smaller amount of men who will be potentially diagnosed with breast cancer has become a global burden because those with metastatic cancer will eventually have cancer cellsRead MoreThe Causes Of Non-Communicable Diseases ( NCD )1117 Words   |  5 Pagesare also called chronic diseases because they tend to be diseases that have long durations. The global burden of NCDs accounts for about 70% of all global deaths annually (WHO, 2017). The burden of NCDs affects low- and middle-income countries (LMICs) disproportionately when compared to high-income countries. With about three quarters of the global burden NCD deaths occur in LMICs (WHO, 2017). Cancers, cardiovascular diseases (such as stroke and heart attacks), diabetes, and chronic respiratory diseasesRead MoreObesity : The Current State Of Obesity1518 Words   |  7 Pageslevels, cancer, infertility, back pain, skin infections, ulcers, and gallstones. These arevery serious dise ases that could easily take one s life, or drastically change it for the worse. Taking away these risks could help elongate the lives of Americans. Overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. In addition, 44% of the diabetes burden, 23% of the ischemic heart disease burden and betweenRead MoreThe Current State Of Obesity1526 Words   |  7 Pageslevels, cancer, infertility, back pain, skin infections, ulcers, and gallstones. These arevery serious diseases that could easily take one s life, or drastically change it for the worse. Taking away these risks could help elongate the lives of Americans. Overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. In addition, 44% of the diabetes burden, 23% of the ischemic heart disease burden and betweenRead MoreCervical Cancer : A Preventab le Death1182 Words   |  5 PagesCERVICAL CANCER – A PREVENTABLE DEATH Introduction Research on cervical cancer reached a turning point when German virologist Harald zur Hausen discovered that women became susceptible to developing cervical cancer following HPV (Human Papilloma Virus) infection. Awarded with half the Nobel Prize in Physiology or Medicine 2008, Harald zur Hausen presented novel human papilloma viruses as key contributors to the cancer, as HPV type 16 and 18 genomes and expression of its specific DNA genes mergedRead MoreJapan Is The Issue Of Heavy Alcohol Consumption927 Words   |  4 Pageseffect this otherwise healthy country. Some of the main health issues that the Western Pacific Region Organization has addressed to Japan is the issue of heavy alcohol consumption, leading to high-risk ailments such as alcohol-related Oesophageal cancer. The Japanese population is at serious risk of alcoholic related diseases unless they lower their average consumption of alcohol. Through The World Health Organization’s precautions and treatments, Japan w ill able to prevent the ailments that comeRead MoreImproving The Mortality And Morbidity Of Cardiovascular Disease980 Words   |  4 Pages stress monitoring, heart changes monitoring, radiological procedures, and labs that could target specific cardiac markers Hsieh et al., 2012). 2. Tobacco use kills millions of people each year. Smoking is the leading cause of lung cancer (CDC, 2011). Tobacco control and the Institute of Medicine (IOM) recommended the implementation of smoke-free policies to decrease the dangers of second hand smoking and smoke exposure (WHO, 2015). The IOM recommended increasing awareness about the

Tuesday, December 17, 2019

Edna St. Vincent Millays Sonnet I, Being Born a Woman...

Edna St. Vincent Millays Sonnet I, Being Born a Woman and Distressed Edna St. Vincent Millay’s sonnet, â€Å"I, Being Born a Woman and Distressed,† serves as an excellent example of a multi-faceted piece. From one angle, it is simply a Petrarchan sonnet, written with a slight variation on rhyme scheme – but that variation, taken deeper, reveals new layers of meaning. Added to Millay’s choice of meter and end-stop, along with a background of Millay’s person, this sonnet seems not so â€Å"simple† after all. Millay, though she married in 1923, was known to have extramarital affairs, purportedly with both women and men. (wikipedia.com) In the context of this particular sonnet, such seems revealing indeed – for it seems the speaker of†¦show more content†¦In Wordsworth’s sonnet, he uses only the four rhymes to show that, even in constraining himself, he is still free. He may be confined to a cell or a rhyme scheme, but it is in such confinements that he finds liberty. Millay, too, is playing off of this idea – simply by being a woman she is confined by society, but through her poetry she can recognized for the brilliant writer she is; hence, she quite literally frees her poetic reputation by constraining herself to such strict bounds. The irony in this reference to Wordsworth’s work, however, is the contrasting subject matters – he writes of metaphorical nuns, while she writes of rejection and lovers. The second interpretation of Millay’s constrained rhyme scheme is a fair bit simpler. Her choice of words throughout the work is calm and cool – distanced from the audience. There is none of the anger that usually accompanies a lovers’ breakup; Millay is reserved, restraining her emotions. This translates through to her rhyme scheme, which is also reserved. Here, she pulls back both from her lover, and from tradition. The sonnet’s meter, on the other hand, is a bit more erratic, and betrays more feeling. Most of the piece is in a steady iambic pentameter, but it varies – four times – just after the â€Å"turn† (line 8) of the sonnet. Three ofShow MoreRelatedAnalysis Of Aunt Jennifers Tigers By Adrienne Rich1103 Words   |  5 Pagesâ€Å"Aunt Jennifer’s Tigers† by Adrienne Rich and â€Å"[I, being born a woman and distressed]† by Edna St. Vincent Millay are two poems prevalently known to address feminist issues. While both poems share a common theme, they offer significantly different points of view concerning agency. The fear and sorrow described in â€Å"Aunt Jennifer’s Tigers† evoke ideas of misogyny and objectification, while the boldness spoken in â€Å"[I, being born a woman and distressed]† suggests increased women’s agency and empowermentRead MoreNora Was A Poor Wife1465 Words   |  6 Pageswas to flee. Too often people run away from situations that seem difficult and absolve themselves of any responsibility. Nora chose this action because she believed that what was it meant to be strong. Having observed the behavior of men, who she as being powerful and self-directed, she interpreted that behavior as selfish and then credited her own selfish behavior as powerful. She did so: Ignoring the fact that she was abandoning her family, ignoring how she was abandoning any responsibility for her

Monday, December 9, 2019

Strategies for Online Success Free-Samples-Myassignmenthelp.com

Question: Write an Essay Evaluating the Current Role and Practices of Digital Marketing in today. Answer: Digital marketing: It is a very well-known fact that our world is getting digitalized slowly with a very fast pace. Most of the people are using the digital content for getting day to day information from the sources like their mobile phones, laptops, computers etc. this concept of digitalization has put its steps into marketing also. Many companies are using this technology p digital marketing via different medium such as blogs, online websites, social networking sites etc. the below discussion provide the clear of picture of the ole of digital marketing for todays businesses and its importance for the businesses and the consumers (Weber, 2009). If the old generation is considered, they might do not have any issues with the traditional marketing strategies that involve TV, radio advertisements etc. but those who have grown up in this digital world cannot accept the limitation of advertising to these traditional mediums. Therefore, it is necessary for todays businesses to digitalize their marketing str ategies and techniques as well. Marketing is an important process and function of the any organization. The owners of the businesses in earlier times create awareness about their products through newspapers and word of mouth (Armstrong, Kotler, Harker and Brennan, 2012). Digitalization of this function is advancement in the businesses of today. Popularity of digital marketing is because of the use of mass media and internet. If the tools of digital marketing are considered, SEO is the most common and the beneficial tool used by any organizations these days (Parkin, 2009). SEO refers to Search engine Optimization. The major role of this tool is to maximize the probability o getting searched by the search engines like Google. It helps in determining the raking of the websites of the businesses. Digital marketing plays many roles in favor of the organizations. Digital marketing practices and tool act as the medium to enhance the number of clients as well as customers for the firm. This is because of the inclusion of social media networking in the digital marketing practices. Through social media, many clients that are sitting at distant also can connect and the companies can even connect to their customers directly. Social media is the part of digital marketing that is very much underestimated by some of the analysts. This is because it is considered as the casual medium of connections, but it is not so. The likes and the comment on social media determined the trust and loyalty of the customers towards the brands (Chaffey, Smith and Smith, 2012). Thus, it cat as the measurable tool to measure the trust of the customers towards the company. As a customer, the people have so many choices and availability of products. This makes it very difficult for the customers to create that brand image and traffic for their products in the market. Advertising through online medium provide them that facility to create such traffic in cost effective manner. In terms of measuring the returns, online adverting is the medium that facilitates the companies to measure the ROI on advertisement very easily without many efforts. The digital marketing practices are generating employment fir the people and making the world digitalized. The population of the world id becoming techno savvy and involvement of digitalized marketing in the businesses is helping the people to update their knowledge regarding the same. As far as the key characteristics of digital marketing considered, it has been analyzed that the speed, navigation and accessibility of the digital marketing tool as such that it acts as the most effective method to market the products. Digitalization in marketing helps the companies to compete with their customers openly. This is because all the firms in the industry come on the same platform and compete with each other. This makes it easy for the customers also to choose one of the best for them (Manafy and Gautschi, 2011). Digital marketing tools such as Google alerts help the smaller firms to monitor the competitor firms in their industry in order to learn strategies from them. As far as the future of digitalization s considered, it is expected to be very bright for the people as well as for the businesses. Digitalization in most of the functions of business is changing the skill need of the organization and thus the employees. The employees in future will try to achieve the skills that are technologically updated rather the having the theoretical knowledge of the subjects. This is because it will be the requirements of the businesses in future (Constantinides and Fountain, 2008). After analyzing the situation of present businesses and their interest towards digitalization, it is being predicted that the traditional use of newspapers and radios will be vanished soon and thus create opportunities for IT companies to develop more and more applications for the companies to market their products. Digitalization can also play a great role in upgrading the education system as business. If the ethical consideration towards digital marketing is analyzed, it has been identified that this marketing tool can be practiced as the medium fir performing unethical activities. The major concern in todays world is of the privacy concern, the privacy of the customers details. Most of the cases have been identified regarding online frauds and some of the websites that aces the data of the customers debit or credit card and use it unethically (Argenti and Barnes, 2009). With the advancement in the digitalization, the government should take steps to monitor such unethical practices like leaking the private data or accessing the credit and debit card credentials should not be practiced. This is the reason why some of the people still do not believe on practices like online shopping. To summarize, it can be said that digital marketing is the boon for the businesses today. This is because it facilitates them to perform the marketing activities on large scale with cost effective manner (Blanger and Crossler, 2011). It also helps in making a brand image of the firm and digital marketing play a very important part of the company's functioning. Some of the unethical practices that are associated with digital marketing are privacy and accessing data should be monitored by the government so as to continue the use of this efficient technology for marketing References: Argenti, P.A. and Barnes, C.M., 2009.Digital strategies for powerful corporate communications. New York, NY: McGraw-Hill. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Blanger, F. and Crossler, R.E., 2011. Privacy in the digital age: a review of information privacy research in information systems.MIS quarterly,35(4), pp.1017-1042. Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Constantinides, E. and Fountain, S.J., 2008. Web 2.0: Conceptual foundations and marketing issues.Journal of direct, data and digital marketing practice,9(3), pp.231-244. Manafy, M. and Gautschi, H., 2011.Dancing with digital natives: Staying in step with the generation that's transforming the way business is done. Information Today, Inc.. Parkin, G., 2009.Digital marketing: Strategies for online success. New Holland Pub Ltd. Weber, L., 2009.Marketing to the social web: How digital customer communities build your business. John Wiley Sons.